Belgian Waffle Ride Expands to Five Locations in Year 16
The Belgian Waffle Ride gravel event marks its 16th year by growing to five active U.S. locations, with a sixth destination planned for 2027. The event's mixed-surface format — pairing challenging courses with social gatherings around food and community — has shown it can scale reliably across different regions. For the trade, the event's sustained growth underscores continued consumer demand in the gravel and adventure-cycling segment.
- BWR now operates across five U.S. locations, with a new destination coming in 2027.
- Mixed-terrain courses combined with food and social events drive the repeatable model.
- Sixteen years of growth points to durable demand for gravel and adventure-cycling events.
Sources
- You Can’t Ride That Bike in the Dirt · VeloNews