Early Rider Adds COO and E-Commerce Head for Global Push

UK children's bike brand Early Rider has hired two senior executives to expand its international operations. Mario Herbold joins as Chief Operating Officer from Pon.Bike Performance GmbH, and Janine Bessen takes on the Head of Global E-Commerce role, arriving from woom. The appointments reflect the brand's intent to grow both its operational capacity and direct-to-consumer reach worldwide.