Trust Erosion and IBD Support Shape Supplier Strategy
A new industry poll reveals that 71% of bicycle retailers trust their suppliers less than they did five years ago — a warning signal for Taiwan-based manufacturers whose long-term competitiveness depends on reliable, transparent partnerships. Against this backdrop, Altura's appointment of a dedicated Brand Promoter for the UK and Ireland IBD network signals that proactive dealer support is becoming a key differentiator in a tightening market.
Sources
- Retailers, do you trust your suppliers more or less than you did five years ago? · Bicycle Retailer & Industry News
- Altura strengthens team with new Brand Promoter appointment · BikeBiz
- 71% of retailers report declining supplier trust — a critical risk for export-reliant Taiwan OEMs.
- Altura's IBD-focused hire shows brands investing in hands-on dealer relationships to drive loyalty.
- Supply chain transparency and on-the-ground support are emerging as non-negotiable competitive factors.