ZyroFisher Takes Sole SIDI Distribution Rights for UK & Ireland
ZyroFisher has been appointed exclusive distributor of SIDI cycling footwear in the UK and Ireland, with the agreement taking effect immediately. The deal gives the Italian brand a dedicated channel to rebuild its premium-shoe standing in those markets. Both companies plan to present the partnership publicly at the Rouleur Live trade show this November.
- ZyroFisher holds exclusive SIDI footwear distribution rights across UK and Ireland.
- Partnership aims to restore SIDI's premium positioning in the two markets.
- Rouleur Live in November will serve as the partnership's trade launch.
Sources