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ZyroFisher Takes Sole SIDI Distribution Rights for UK & Ireland
ZyroFisher has been appointed exclusive distributor of SIDI cycling footwear in the UK and Ireland, with the agreement taking effect immediately. The deal gives the Italian brand a dedicated channel to rebuild its premium-shoe standing in those markets. Both companies plan to present the partnership publicly at the Rouleur Live trade show this November.
UK Police Force Spreads E-Bike Misinformation, Drawing Criticism
A British police force publicly claimed that e-bikes are subject to road tax, insurance, and MOT requirements — none of which apply to legally compliant electric bicycles in the UK. The error, made by an authoritative public body, sparked criticism from the cycling community over the potential for such statements to mislead consumers and retailers alike. The episode points to a broader gap in regulatory literacy among enforcement agencies.